Indy's "Warm 93.9" gets much hotter, as CHR "I-94"

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Cumulus Media Partners is leaning hard on the “94” imagery – launching Friday morning at 9:40am with 940 songs in a row. It hopes to wedge I-94 in between Radio One’s CHR “Radio Now 100.9” WNOU, Radio One’s rhythmic WHHH (96.3) and Entercom’s hot AC WZPL (99.5). Check the new “I94Hits” website out here. See what the Indiana Board thinks of the new entrant – the former WRWM, a Class A licensed to Fishers, Indiana, here.

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On the Mic

"Just call it radio," Pandora says

 
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"Just call it radio." So, I was told, said Pandora's Tim Westergren recently while in the midst of a conference call discussing strategies for Internet radio or online radio or streaming radio or IP radio or whatever it is that comes to your devices via the internet and sounds pretty doing it. Radio, Internet radio, it's all the same thing, argued Tim. And he's not wrong, but he's also not quite right. Full Story

Ross on Radio

Ross On Radio #5 – June 30, 2009

 
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Did you miss the Ross On Radio dedicated to Michael Jackson? Also in this issue were readers responses to the most unlistenable PSAs heard on web-only stopsets of your favorite station streams. Full Story

The Strategy Session

Looking for Love? Just Follow "The Script"

 
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Guest writer Megan Portorreal is back this month, with another music review from the perspective of a listener. This month, she introduces us to "The Script." Full Story

Sales & Management

How should we judge a commercial?

 
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As you may or may not know, there has been a controversy regarding this year's Mercury Awards. Tom Taylor of "Taylor on Radio" asked a thought provoking question of his readers. He asked, "Should the Radio Mercurys be about ROI, and not just creativity?" I sent the following reply to his request: Full Story

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