HOT TOPICS
Here are the most popular topics of the last 3 hours
Taylor On Radio-Info
Just some of the headlines in the latest issue of the free daily publication T-R-I - Who wants to be the next FCC Chairman?
Count L.A. radio executive Dawn Girocco as the newest hire for Tribune.
Danbury GM Irv Goldstein says the Providence diary fiasco was ugly for Arbitron and radio.
It’s “play ball” in Ft. Myers-Naples today at noon, with a new all-sports station at 1200.
Click here for immediate access and to begin receiving Taylor on Radio-Info for free, delivered first thing every morning to your mailbox in pdf or html - your choice.
STATIC
Here's what's happening on Radio-Info.com Arbitron's Summer Phase I trends are now available. The latest markets are: Raleigh - Durham, Richmond, Knoxville, Charleston, Columbia, SC, and Chattanooga. See them now on the Radio-Info.com Ratings Page. Markets scheduled to go live in September with PPM data will no longer have Arbitrends estimates available. These markets include: New York, Los Angeles, Chicago, San Francisco, San Jose, Riverside-San Bernardino, Nassau-Suffolk, and Middlesex-Somerset-Union. Looking for a job? Post your qualifications on the Radio-Info.com "Jobs/People seeking jobs" page, and network for your next opportunity. Radio-Info.com introduces the new "Technical Tips" board for discussion on engineering and technical issues. Visit the "Tech Tips" board here.
RI 360°
Ross on Radio
What are the worst testing songs in radio station music research? Some might guess that they're the eternally polarizing songs that top the consumer press' "worst songs of all time" articles. But in this week's Ross On Radio, Edison Media Research VP Sean Ross says that the bottom rungs of a music test are just as often populated by critically respected "good music" or by perfectly harmless songs that were just forgotten by time. As stations head into their fall music research, find out "What's At The Bottom Of The Music Test?"
Sean Ross
Edison Media Research
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The Strategy Session
In the past week while watching television at night, I was surprised to see “commercials” at the bottom of the screen—during the tv program. I’ve seen station promos run in this position now for at least a year (television execs were obviously getting us ready), but never before had I seen actual commercials for products there.
Was I immediately turned off by this? No, I was more-so intrigued. Obviously television execs are trying to figure out ways to combat services like TiVo, or people just outright turning the channel during commercial breaks. But the fact is, at least they are trying something new. And maybe Radio should too.
I honestly can’t imagine a radio station “mixing” a commercial spot into a song. I also don’t love it when a Jock is obviously soft selling a product in one of their mic breaks. It just doesn’t work. But I agree, like television and print, we have to look to new ways of generating revenue, in addition to using the traditional spot concept.
How do we reinvent the wheel? For many broadcasters, the answer is to utilize new media to deliver our “radio” content on multiple platforms. How we utilize and sell this new media is when the discussion—and sometimes the debate—arises.
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NEWS
Thursday, August 28, 2008
TOP STORYSeattle's getting an oldies station again - on 104.5
That's a new frequency for the market, the one that First Broadcasting's bringing to town as a long-distance move-in from The Dalles, Oregon to the southern part of the Seattle-Tacoma market. But first, low-power high school station KMIH must complete its own move, from 104.5 to 88.9, and the Seattle Post-Intelligencer reports that's happening on Sunday. Writer Bill Virgin also reveals a secret - KMCQ's new format. They're going oldies, says First Broadcasting's Hal Rose - focusing on "the 60s, 70s, a little bit of the 80s." Oldies may appear like the obvious choice, since Bonneville recently blew up classic hits KBSG (97.3) to turn it into news/talk KIRO-FM. But First is still testing its new signal at 104.5, and the format debut could be 1 or 2 weeks away. Then in late September, KMIH should turn on its new repeater at 94.5 on Seattle's Capitol Hill - another place to hear its rhythmic "Hot Jamz" signal. Discuss It
Obama Internet radio ads show up in embarrassing places - and are pulled
AOL's Liza Porteus Viana says "some Obama campaign ads have popped up on some local Clear Channel rock radio station websites" - next to features such as "Thong of the Day", "Red Light Girls" and "Celebrity Tramp Stamps." They're apparently gone now, with Click Z saying the ads had appeared on local radio station and newspaper sites in Florida, Georgia, Illinois, Michigan, Missouri, North Carolina, Ohio and Virginia. Click Z tracks down placement firm Centro firm, whose CEO says "the content on these sites is clearly objectionable and the ads should not have been displayed there."
Cumulus tries a twist on the FCC rules – feeding an FM translator with an HD-2 channel
It’s happening in Harrisburg, PA, where Cumulus previously won permission to simulcast the urban AC “Touch” format that originates on 1400 (the longtime WTCY) on a centrally-located translator at 95.3. The twist is that Cumulus has also put The Touch on the HD-2 multicast channel of another station - WNNK at 104.1 - and marketing it as “Touch 95.3.” The next step is changing formats on the AM – so that the only thing feeding the FM translator would be the HD-2 signal from WNNK. The legal question then arises: does an HD-2 channel qualify as a “station”, in the eyes of the Commission? The translator rules require translators to re-broadcast another station. Radio-Info hears the FCC staff had a lively internal discussion, but is allowing this, at least informally. Cumulus is already changing call letters on WTCY, the AM at 1400. That's station's now "WHGB."
Spanish broadcasters group is "disappointed" by Arbitron
The Spanish Radio Association remains concerned about how Arbitron's handling Hispanic measurement in the new PPM service. The SRA is comprised of four broadcast groups that primarily serve the Hispanic community: Border Media Partners, Spanish Broadcasting System, Univision Radio, and Entravision. It's particularly focused on how Hispanics are recruited and represented on the Arbitron panels. The point-by-point statement contends that Arbitron is not taking into account the diversity of the Hispanic population; has not shared information on recruitment to ensure that the diversity of the Hispanic community is reflected; is knowingly under-sampling "cell phone only homes"; and is using the same model across markets and not looking at the diversity and demographics of each one.
Read a copy of the entire statement here.
Nashville's WKDF names Larry Stone PD; debuts new lineup
Citadel’s Nashville country WKDF (103.3) has a new PD and will debut a revised talent line-up September 8. Larry Stone, who has been interim PD since Bud Ford exited, will be the permanent replacement. Joining the station for mornings from Atlanta is Wylie Rose, last heard on co-owned WKHX, and she joins current morning man David Reed. Also joining WKDF is veteran Nashville jock Jack Shell, for afternoons. Part-timer Darlas Raye moves up to nights. Middayer Becca remains in place. Discuss It
Making Moves: Thursday Morning
Dawn Girocco, who recently resigned from her job as GM of Entravision’s KDLD and KDLE “Indie 103.1” Los Angeles simulcast, is moving over to print. She'll serve as Sr. VP of advertising for the Tribune-owned Los Angeles Times Discuss It … Clear Channel Alternative WCHH “Channel 104.1” Baltimore hires Ty as APD/MD/midday. She was last PD/MD/Midday host at the alternative WKRL/WKRH “K-Rock” duo in Syracuse, NY … Back in upstate, NY, AC WLZW “Lite 98.7” in Utica welcomes back Trudy to middays. She was recently at Hot AC sister WBZZ “Buzz 105.7” in the cluster … Erica Kay exits WZNS top 40 “Z96” Ft. Walton Beach, FL.
GUEST COLUMN
On The Mic
Radio-Info welcomes the industry's top thought leaders as guest columnists
Even Custer knew he couldn’t win the battle at Little Big Horn but you have to admire him for fighting to the bitter end.
The bitter end was his death and the death of the troops fighting under his command.
Bob Struble, the man who brought the industry HD radio, is at his Little Big Horn and he’s acting like he’ll fight to the finish as well.
Except the death of HD may very well coincide with the death of radio as we have known it for 50 years.
Look, I knew General George Armstrong Custer, and, Bob Struble, you’re no General Custer.
Okay, I saw the movie.
In recent days Struble said that HD radio is at the “inflection point”. What the hell is that? Tipping point for radio people, or what?
Jerry Del Colliano
Inside Music Media
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